Sunday, January 18, 2009

Mobile operators must upgrade networks and business models

A new whitepaper published by communications market research firm Infonetics Research examines four mobile broadband trends that are building up to a "perfect storm" in the mobile world; trends that present as many challenges as they do opportunities for mobile operators.

The free white paper, The Mobile Internet Transformation, says the dramatic acceleration in mobile data services, resulting in 400% to 800% year-on-year traffic increases in some geographies, is being driven by these four major trends:

  • Rapid growth in high speed mobile broadband services based on HSPA, EV-DO, and WiMAX

  • The proliferation of devices that consume enormous amounts of bandwidth, including mobile broadband dongles on laptops and a new generation of smartphones (most notably the iPhone)

  • Web 2.0 applications, many of which have made the transition from the wired world to the mobile world (e.g., Google Maps, YouTube)

  • Flat rate all-you-can-eat data plans offered by mobile operators that have accelerated consumption of and revenue for mobile data services,but that have spurred the need for solutions that help operators deploy and monetize differentiated, premium services

"With the growth of the mobile Internet, users expect an 'Internet everywhere' experience, whether using their laptops, handsets, or other mobile devices. This puts tremendous pressure on mobile operators to move orders of magnitude more traffic for an order of magnitude lower cost per bit. Our The Mobile Internet Transformation whitepaper offers some strategies to help mobile operators rise to the challenge," says Stéphane Téral, principal analyst for mobile and FMC infrastructure at Infonetics Research and lead author of the whitepaper.

Read the white paper: The Mobile Internet Transformation

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