Monday, September 8, 2008

Orange launches foreign language MVNO

Orange UK has launched a new Mobile Virtual Network Operator (MVNO), Globalcell, a service for Eastern Europeans living in the UK. The service offers customers SIM-only pre-paid service bundles with all customer interaction conducted in the customers’ native language, which includes Polish, Russian, Lithuanian, Slovak and English.

Marc Overton, VP of New Business, Wholesale & Strategy commenting on the deal said: "Partnering with exciting MVNO's such as GlobalCell not only demonstrates our desire to become the network partner of choice for new and existing MVNOs but also extends the Orange reach to much broader segments of the market."

Rochus Schreiber, Managing Director of GlobalCell said: "We are delighted to work with Orange – a partner with strong customer focus. Our goal is to make life for our subscribers easier by offering different types of services in their native language. With support from Orange we deliver a new customer experience for Eastern Europeans in the UK."

This brings the total MVNO customer base on the Orange UK network to more than 2.5 million. These are not included in Orange UK's published subscriber figures. For reference, the combined number of mobile users (Orange UK mobile customers + Orange MVNO customers) using the Orange UK network is 18.6 million mobile at the end of August.

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