Friday, August 8, 2008

Mobile broadband for everyone!

Inquirer contributor, Tony Dennis has written a post on 3 Mobile's mobile broadband offering and the way it’s designed to connect the 'unconnectable'.

This Robin Hood type painting of 3 by the Inquirer is built on the brand's positioning; specifically, the ability to offer their mobile broadband service in a pay-as-you-go package that engages the previously 'disenfranchised'. This being that portion of the market that, for circumstances such as bad credit history (for whatever reason) or a free-roaming nature, aren't suited to a fixed connection or contracted solution.

This is what the Inquirer believes is partly accountable for the large and expanding mobile broadband dongle UK user base, recently reported at almost 500,000. Like Tony says, "All you need is a computer, a USB port and a decent signal from the nearest 3 mast."

You can read the full article here.

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