Thursday, October 9, 2008

Tesco mulls mobile broadband offering

It's widely reported today that the UK's largest supermarket chain could be turning its attentions to the mobile broadband market.

According to the new CEO of Tesco Mobile, Lance Batchelor, the company is exploring options although there are no announcements to make with regards to how and when they intend to make this happen.

Tesco have already made changes to their own pre pay tariffs, making them more attractive to their customers through aggressive pricing and a simplistic way of operating.

This alone should cause the other providers to take notice, especially Virgin Mobile who are feeling the strain to remain the UK’s number one mobile virtual network operator (MVNO).

An own brand mobile broadband service would only help Tesco capture more of the market, especially as they are going to be able to apply the same method to this as they have with virtually every other marketplace that they enter.

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