BT to re-enter mobile market?
BT is considering plans to form a joint venture with T-Mobile and 3 Mobile.Eight years ago, BT spun off its mobile arm, Cellnet, in a bid to raise capital to cut its debt. Cellnet went on to become O2 and was acquired in 2007 by Telefonica for the £18 billion.
T-Mobile and 3 already share their radio networks and have signed a number of agreements; the most significant of which was a new company they both created in December 2007 called Mobile Broadband Network limited. The trio have already worked together with T-mobile and 3 agreeing with BT to use their 21CN solution.
BT tried to launch a mobile network a few years ago, called Fusion as it partnered with Vodafone to become an MVNO. It proved to be a costly mistake with less than 50,000 customers signing over two years.
BT doesn't have much of a choice. It is possibly the only big telecommunications company in the world that doesn't have a powerful mobile arm and this is leaving it vulnerable to competitors and the acceleration of mobile broadband takeup.
Labels: BT Mobile, industry insight
2 Comments:
Good , I look forward to BT re-entering the market. Perhaps they will make up for the overblown, hyped-up claims of the less-than-brilliant mobile broadband coverage made by the existing networks.
Just to add. Vodafone. Just tried to use the mobile broadband 'coverage checker' at their website. My regular PC browser is Opera. A little message came on the site to say that their site wasn't compatible with the browser I was using.
So I swapped over to Firefox. Same message came up. Presumably Vodafone would prefer that I use Internet Explorer, which I threw out long ago.
I didn't have any probelms accessing the coverage checkers at the other networks.
Hello, Vodafone, time to enter the 21st century.
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